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Pay per click or (PPC) advertising consists of ads that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”.
PPC advertising can be a VERY profitable way to increase sales and leads and should be part of every business owners’ Internet advertising campaign.
Unfortunately, managing even a small pay per click campaign can be complex and requires very specialized knowledge and experience. There are several problems that the novice advertiser runs into.
Need instant traffic from the big search engines today? Our Pay Per Click option can help. With this option, we handle all the keyword research, bidding strategy, and daily maintenance for you. All you do is handle the traffic!
Some of the benefits of using Pay Per Click are:
- Gives an immediate search presence
- Great for placement on words where you can’t get SEO presence
- Works well with sites with “spider traps”, such as flash sites, dynamic sites, etc.
- Good place to test effectiveness of keywords
- Acts as stopgap measure until your SEO program kicks in
- Great for seasonal items or time sensitive promotions
- Easy to track measures of success
PPC can be a time and resource drain if you try to do it in-house. Save yourself the headaches by outsourcing it. We'll manage the whole campaign for you and save you money along the way.
At KeyRelevance, we believe in a strong synergy between your PPC and SEO campaigns. We use PPC to generate traffic during the early months while your optimization campaign is ramping up. As your SEO campaign produces results, we reduce spending on PPC, saving you money.
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Understanding Google’s rules and tips and tricks – Google has lots of unwritten rules for how campaigns should be set up and run. These rules have a direct impact on how much you’ll pay for the advertising. These rules include:
• Keyword grouping
• Quality score
• Ad relevancy
• Click through rate management
• Bid pricing |
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Keyword research – Most companies have anywhere from 10 to 100 keywords and should most likely be bidding on 1,000-3,000. The right tools and strategies can make a big difference in your campaign. |
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Ad testing – If you’re not split testing, you’re most likely getting only 1⁄2 the visitors to your site than you should be. |
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Conversion tracking – Most business owners don’t know how to track whether a dollar spent on advertising generated any sales. Obviously, without this information, you’re flying blind. |
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Tools – Having the right tools in the market to help create and manage pay per click
campaigns is critical. |
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Targeted sales pages – Sending all your visitors to a generic home page isn’t nearly as effective as sending them to a targeted page that tells them exactly how you can solve their particular problem. |
We will create a solution for you that optimizes each and every one of these issues and PPC is just one more way to do that. See how our services can make a difference for your business today.
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Pay Per Click
