Why are Terms of Service agreements so hard to understand? Not only is the legal jargon difficult to understand, but the appearance of agreements is also difficult to digest. For this reason, Gregg Bernstein decided to take on the task of making the terms more readable. He even redesigned Apple’s terms for his master’s thesis.
In an interview with WebProNews, Bernstein told us that both consumers and vendors would benefit if the agreements looked better. Consumers would be more knowledgeable about products, and companies would be less likely to face litigation.
Do you agree with his solution?
Filed under Internet Marketing by on Oct 9th, 2011. 
Although a lot of businesses are adopting social media strategies, is this enough? According to Michael Brito, the Senior Vice President of Social Business at Edelman Digital, it’s not. He just released a book entitled Smart Business, Social Business: A Playbook for Social Media in Your Organization, which discusses the difference between a social business and a social brand.
As he explained to WebProNews, a social business starts internally and needs to come before a social brand. He said that a business should do more than just “say” they believe in social media. It needs to exhibit social behavior within the business.
If businesses create this social culture within, Brito believes that they will be able to be smarter and more effective in their overall social strategy.
Filed under Internet Marketing by on Sep 25th, 2011.
