I recently did a little training here at SIGMA about Klout scores. What’s the big deal really? Some people obsess over their Klout score like they obsess over their weight. If you are dieting, stepping on the scale every day is never recommended. The same could apply to checking your Klout score I suppose (though I do tend to check mine daily).
As a B2B social marketer, I use Klout to gather up helpful insights about social conversations – by reviewing topics, influencers, and so on. Today, I wanted to take a moment to talk about a nice way to use Klout that can boost others and spark conversations. I believe social is more about giving than receiving. Sharing is caring right?
Tell someone you value their social content by awarding them Klout in the form of +K. Every Klout users gets five +K to give away each day. Letting people know you appreciate them by giving them a “shout out” can be a nice relationship builder, and it’s really quite simple…
Find the person you want to recognize with +K (you can search by name, Twitter ID, etc.). Once you find them, there are two easy ways to award Klout. First, you’ll see the lists of topics that Klout (and others) associate with that person. If the topic you want to award +K in shows in the top 3, you can click the +K button and voila! Klout awarded. Otherwise, click “see all”, to locate the appropriate topic of influence, and then click on the +K button (see below).
Awarding Klout by Topic of Influence.
Clicking on that little orange +K button is all it takes to let someone know you value them. You’ll get a confirmation message, telling you how many +K you have remaining for the day, and the option to share on Twitter or Facebook who you just gave some Klout to.
Using +K has started some brand-new dialogues for me with folks who I’ve been listening too. It can open up the door for new conversation. Who do you value in your social media circles? Let them know by awarding them some Klout!
Reach out and Klout someone today!
Filed under Internet Marketing by on Sep 30th, 2011. 
