For fashion lovers out there, there’s a new startup that could become your newest addiction. The site is called I-ELLA, and it allows consumers to buy, sell, swap, and borrow designer clothing and accessories.
As Ella Gorgla, the startup’s Founder and CEO, told us that she wanted to create “the eBay for fashion insiders.” She said most people haven’t worn at least 25 percent of their closets in the past 9 months and wanted to give them an opportunity to “share their closet” with others.
What’s also unique about this startup is the fact that a portion of the proceeds goes to a charity that is selected by the buyer. In addition, I-ELLA hosts celebrity auctions featuring items that celebrities have donated. For these events, 75 percent of the money raised goes to a charity chosen by the celebrity who donated the items.
While the site features brands such as Gucci, Louis Vuitton, and Diane Von Furstenberg, the site also includes vintage goods, which offers up and coming fashion designers an outlet to distribute their work.
Filed under Internet Marketing by on Mar 2nd, 2012. 
On April 29th, the world of social media will explode when the latest Royal Wedding takes place. The soon-to-be nuptials of Prince William and Catherine Middleton, which takes place at Westminster Abbey, is the first Royal Wedding to take advantage of the Internet and the forecast is easy to predict.
There will be a run on Royal Wedding related Twitter hash tags, Facebook will explode with posts from ladies who dream of being in Middleton’s place, and of course, YouTube and Google will be in on the fun as well. In fact, YouTube will be streaming the event live, and some publications think the video king of the Internet could see viewership records broken as people flock together around mobile devices and laptops everywhere, eager to get a glimpse at the attractive couple.
It almost reminds one of a family gathering around the radio; however, in order to capture it correctly for this generation, instead of a black and white photograph, the medium would be a mash-up video of various people watching the event on their computer. With that in mind, it’s hard not to picture the video looking like a Chatroulette session.
Currently, there’s a countdown page on YouTube’s page for the Royal Family — the Royal Channel, naturally enough — reminding us that currently, only six days and 12 hours remain until the most anticipated wedding of the 21st century, considering the massive amounts of hype, anyway, kicks off. Interested YouTube members can upload best wishes and congratulatory videos if they so choose, which is the 21st century version of signing the wedding book:
YouTube’s page for the Royal Wedding also features the Buckingham-Palace-to-Westminster-Abbey procession route the couple will travel, making use of Google Maps in order to do so. There’s already a Google Earth-powered video of the route, which was previously discussed by WebProNews:
As for the records in doubt, as pointed out by The Vancouver Sun, the previous viewer record for a live stream was set when approximately 30 million viewers watched the YouTube Symphony Orchestra concert. If the whole world is indeed watching this wedding, creative license-ly speaking, of course, then that number should fall quite easily.
YouTube’s coverage starts an hour before the Royal Wedding does, giving users ample time to get their drink orders in and fulfilled.
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Filed under Internet Marketing by on Apr 23rd, 2011.
