If you like to make things and are the least bit tech savvy, you’re likely going to fall in love with the new lifestyle brand Brit. The brand is the brainchild of Brit Morin, who was formerly employed by both Apple and Google.
She spoke with WebProNews and explained that, while she has always had a love for tech, she also loved creating items in the offline world. As a result, she decided to build a domestic living brand to teach the younger generation how to bring these worlds together.
Brit provides shortcuts and creative living ideas for several categories including food, style, weddings, and living. The company just released an app for its weddings category called Weduary, which allows couples to create their own wedding websites. Morin told us that the company would eventually have Web and mobile apps for all its categories.
In other news regarding the brand, the company recently announced a $ 1.25 million seed round of funding from investors such as Marissa Mayer, Seth Goldstein, General Catalyst Partners, and the Founders Fund. According to Morin, this funding will be used to scale the company.
She also told us that we should expect much more from the brand in the coming months.
Filed under Internet Marketing by on May 13th, 2012. Comment.
Numerous reports have been coming out that Facebook is taking down Facebook pages that are accused of infringing upon copyrights. The keyword there is “accused”. Apparently, Facebook does little (or nothing) to verify the legitimacy of the claims before taking action.
Should Facebook be doing more? Tell us what you think.
Several well-known tech blogs, including Ars Technica, Redmond Pie, and Neowin have had their pages removed by Facebook as the result of such a situation (though later the pages were reinstated).
“Prior to the account lockout, we had received no notices of infringement or warnings,” says Ars Technica’s Ken Fisher. “Truly, we awoke to find that Facebook had summoned a judge, jury, and executioner and carried out its swift brand of McJustice all without bothering to let us know that there was even a problem.”
“Further investigation has revealed just how flawed Facebook’s infringement reporting system is,” he adds. “To begin with, someone making a complaint can provide any third-party e-mail address they choose. So it is rather easy to spoof the origin of a complaint, while giving Facebook and the accused no chance for a direct rejoinder.”
Fisher also retweeted this:
@ashponders @kenfisher Even with this, FB is better than Google. Google has no good appeals for _anything_.
NeoWin’s Dave Legg wrote, “We (Neowin) tried to file a countercomplaint, but Facebook just refused to acknowledge it, they simply ignored the content of the email and said once again that we had to contact the complainant and resolve it with them or take them to court.”
Here’s the form for people to submit complaints:
Facebook is developing quite a reputation for being hard to get through to at a human level. David Fagin is suing the company for a dollar to make a point about this, after getting blocked from sending friend requests, being labeled a spammer, and having issues getting through to Facebook.

Facebook’s statement on the page takedown matter, as obtained by Sarah Perez at ReadWriteWeb goes like this:
We want Facebook to be a place where people can share and discuss openly while respecting the rights of others. We take seriously both the interests of people who post content and those of rights holders. We work to ensure that we don’t take content down as a result of fraudulent notices. However, when a rights holder properly completes our notice form alleging intellectual property (IP) infringement, we will take appropriate action including removing or disabling access to the relevant content. When we do this, we notify the person who shared the content so he or she can take appropriate action, which may include contacting the reporting party or following up with Facebook.
Submitting an IP notice is no trivial matter. The forms in our Help Center require statements under penalty of perjury, and fraudulent claims are subject to legal process.
Hmm. That’s it? They wouldn’t even say why they don’t validate email addresses, which is unfortunate, considering claims have been exposed as being bogus.
Facebook eventually responded to Ars Technica, simply saying it is “looking into the specific takedown request that was made.” Later, they followed with an apology and finally reinstated the page. Ars Technica’s Jacqui Cheng wrote in a later article, after the publication’s page was reinstated:
There are a number of things Facebook needs to fix, however. Let’s start with the vague notifications and slow responses: in nearly all cases, Facebook did not specify which content was supposedly infringing before taking down the entire page. According to Condé Nast’s crack legal team, a proper DMCA takedown is supposed to specify the infringing material, and that content is supposed to be removed immediately until a counterclaim is filed. Facebook did not do this—instead, it claimed “Ars Technica” was the infringing material, and subsequently removed our entire page.
Facebook also did not tell us who filed the claim until moments before the publication of this article—not technically required for the DMCA process, but providing the name of the claimant is industry-wide best practice. So, Ars has only within the past couple of hours found out who filed the bogus complaint against us, and we still don’t know why or for which content. (We’re hoping to follow up with this person, assuming he’s real, in order to find out his motivation for filing the takedown notice.)
This is the second copyright-related blunder Ars Technica has been a part of recently. A while back, Righthaven filed suit against a contributor to the site before realizing that it it didn’t have much of a leg to stand on and dismissing the suit, calling it a “mistake”.
Facebook can drive a lot of traffic to a site – particularly a news site or blog, so having a Facebook Page taken down can be a tremendous blow to such a site.
Facebook’s practice is drawing a great deal of criticism from the Blogosphere. The whole thing is rather interesting considering how Facebook is trying to cozy up with journalists lately.
Should Facebook be doing more to verify claims before taking Facebook Pages down? Comment here.
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Filed under Internet Marketing by on May 1st, 2011.
Google mobile search and Google search are two different animals and understanding more about both has become a necessary evil. Currently, the results returned when doing a search on a mobile device can vary greatly from those done on a desktop (SEORoundtable)
The biggest difference being that Google figures if you’re on a mobile it’s likely your intent is more local focused – plus it’s easier to know exactly where the search is being conducted.
The other issue is that people turning to the mobile browser tend to search on that device a little differently, think more abbreviated, than they do on the desktop and that’s something we all need to understand a little better.
The Google Keyword Tool is a tool that every marketer must have in the toolbox as a quick way to understand some data on the kinds of things people are actually searching for – or at least the actual words and phrases they use most when looking for what you offer.
You access mobile data through the "Advanced options" link
The tool recently received a nice little update with the addition of mobile search data. Using this tool is the first step to understanding the keyword differences inherent in mobile search. The reason I think this is such an important topic is that at some point mobile search will be the dominant form of search – it’s already there for some industries. (BIA Kelsey Report)
It’s time to start thinking about blending some of your keyword strategies to make them more mobile centric – and of course getting serious about local optimization. (5 Ways to Make Your Website Scream Local)
Some observation’s from playing with the tool:
- If you sell something that is mobile related or found primarily via a phone you’ll get far better keyword ideas
- You can now have a much fuller picture of the search volume for phrases – mobile is doubling and tripling volume estimates
- This is a pretty significant piece in the local search optimization game
Here’s Google’s official help page for using the Keyword Tool.
Originally published at DuctTapeMarketing.com
Filed under Uncategorized by on Feb 8th, 2011.


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