Internet Marketing and Page Speed

Google’s Matt Cutts discussed two key ingredients of where Google is headed in an interview out in Vegas. The first of these ingredients is of course Google’s much discussed Algorithm update (Caffeine), which was recently found to begin rolling out soon.

Caffeine will not roll out to the rest of Google’s data centers until after the holidays. He says that while Google could have rolled the update out faster, they didn’t want to upset webmasters by releasing it before the holidays. This is something that happened in the past when Google released its infamous Florida update before the holidays, causing rankings to drastically change. Cutts says not to panic.