Marketers who are looking for ways to interest more people in their business may be in luck. Bernie Borges, the CEO of the inbound marketing agency Find and Convert, shared several ideas with WebProNews at the recent Inbound Marketing Summit.
In an interview with Mike McDonald, Borges started by observing, “Marketers struggle with filling the top of the funnel.” But that’s where his favorite three-letter acronym – CTA, or calls to action – comes in.
Marketers have “always got to give people a reason to take action,” Borges argued. The trick is to get creative. Borges said that his favorite four-letter word is “test,” and continued, “You’ve got to be testing different calls to action.”
Filed under Internet Marketing And Advertising Website Marketing by on Oct 18th, 2010. 
