Numerous reports have been coming out that Facebook is taking down Facebook pages that are accused of infringing upon copyrights. The keyword there is “accused”. Apparently, Facebook does little (or nothing) to verify the legitimacy of the claims before taking action.
Should Facebook be doing more? Tell us what you think.
Several well-known tech blogs, including Ars Technica, Redmond Pie, and Neowin have had their pages removed by Facebook as the result of such a situation (though later the pages were reinstated).
“Prior to the account lockout, we had received no notices of infringement or warnings,” says Ars Technica’s Ken Fisher. “Truly, we awoke to find that Facebook had summoned a judge, jury, and executioner and carried out its swift brand of McJustice all without bothering to let us know that there was even a problem.”
“Further investigation has revealed just how flawed Facebook’s infringement reporting system is,” he adds. “To begin with, someone making a complaint can provide any third-party e-mail address they choose. So it is rather easy to spoof the origin of a complaint, while giving Facebook and the accused no chance for a direct rejoinder.”
Fisher also retweeted this:
@ashponders @kenfisher Even with this, FB is better than Google. Google has no good appeals for _anything_.
NeoWin’s Dave Legg wrote, “We (Neowin) tried to file a countercomplaint, but Facebook just refused to acknowledge it, they simply ignored the content of the email and said once again that we had to contact the complainant and resolve it with them or take them to court.”
Here’s the form for people to submit complaints:
Facebook is developing quite a reputation for being hard to get through to at a human level. David Fagin is suing the company for a dollar to make a point about this, after getting blocked from sending friend requests, being labeled a spammer, and having issues getting through to Facebook.

Facebook’s statement on the page takedown matter, as obtained by Sarah Perez at ReadWriteWeb goes like this:
We want Facebook to be a place where people can share and discuss openly while respecting the rights of others. We take seriously both the interests of people who post content and those of rights holders. We work to ensure that we don’t take content down as a result of fraudulent notices. However, when a rights holder properly completes our notice form alleging intellectual property (IP) infringement, we will take appropriate action including removing or disabling access to the relevant content. When we do this, we notify the person who shared the content so he or she can take appropriate action, which may include contacting the reporting party or following up with Facebook.
Submitting an IP notice is no trivial matter. The forms in our Help Center require statements under penalty of perjury, and fraudulent claims are subject to legal process.
Hmm. That’s it? They wouldn’t even say why they don’t validate email addresses, which is unfortunate, considering claims have been exposed as being bogus.
Facebook eventually responded to Ars Technica, simply saying it is “looking into the specific takedown request that was made.” Later, they followed with an apology and finally reinstated the page. Ars Technica’s Jacqui Cheng wrote in a later article, after the publication’s page was reinstated:
There are a number of things Facebook needs to fix, however. Let’s start with the vague notifications and slow responses: in nearly all cases, Facebook did not specify which content was supposedly infringing before taking down the entire page. According to Condé Nast’s crack legal team, a proper DMCA takedown is supposed to specify the infringing material, and that content is supposed to be removed immediately until a counterclaim is filed. Facebook did not do this—instead, it claimed “Ars Technica” was the infringing material, and subsequently removed our entire page.
Facebook also did not tell us who filed the claim until moments before the publication of this article—not technically required for the DMCA process, but providing the name of the claimant is industry-wide best practice. So, Ars has only within the past couple of hours found out who filed the bogus complaint against us, and we still don’t know why or for which content. (We’re hoping to follow up with this person, assuming he’s real, in order to find out his motivation for filing the takedown notice.)
This is the second copyright-related blunder Ars Technica has been a part of recently. A while back, Righthaven filed suit against a contributor to the site before realizing that it it didn’t have much of a leg to stand on and dismissing the suit, calling it a “mistake”.
Facebook can drive a lot of traffic to a site – particularly a news site or blog, so having a Facebook Page taken down can be a tremendous blow to such a site.
Facebook’s practice is drawing a great deal of criticism from the Blogosphere. The whole thing is rather interesting considering how Facebook is trying to cozy up with journalists lately.
Should Facebook be doing more to verify claims before taking Facebook Pages down? Comment here.
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Filed under Internet Marketing by on May 1st, 2011.
Steelers Running Back Rashard Mendenhall is causing quite a stink over remarks he made on Twitter about the death of Osama Bin Laden. In the comments, he questions the events of 9/11 and suggests that people’s hatred of Bin Laden is a one-sided affair.
Check out his recent tweets:
What kind of person celebrates death? It’s amazing how people can HATE a man they have never even heard speak. We’ve only heard one side…
@dkeller23 We’ll never know what really happened. I just have a hard time believing a plane could take a skyscraper down demolition style
For those of you who said you want to see Bin Laden burn in hell and piss on his ashes, I ask how would God feel about your heart?
There is not an ignorant bone in my body. I just encourage you to #think
Interesting.
Since athletes saying controversial stuff on Twitter is now the norm, organizations must release quick statements whenever an athlete gets a little too post-happy. Steelers President Art Rooney said this, posted on steelers.com:
I have not spoken with Rashard so it is hard to explain or even comprehend what he meant with his recent Twitter comments. The entire Steelers’ organization is very proud of the job our military personnel have done and we can only hope this leads to our troops coming home soon.
Mendenhall is already a trending topic on Twitter, and is the recipient of some pretty declaratory tweets, rolling in bunches by the second:
Rashard Mendenhall is a piece of trash. Just another reason to hate the Steelers….
Rashard Mendenhall is a Communist
Rashard mendenhall is a bitch
Mendenhall hasn’t tweeted in the last 17 hours.
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Filed under Internet Marketing by on May 3rd, 2011.
In an attempt to bring some of his own favorite bits to the interwebs, comedy legend Jerry Seinfeld has launched jerryseinfeld.com.
The site, which went live this morning, is set up in an interesting way. Each day three video clips will be posted and removed in 24 hours. Three new clips will then appear. This carousel approach prevents binging on clips at all one time, and promotes the return of fans daily to see something new.
Today, the three inaugural clips are “The Fattest Man in the World” from Johnny Carson in 1981, “Do the Horse Know They’re Racing” from a 1998 HBO special, and “No Room in the Newspaper” from Carson in 1990.
Tomorrow’s clips will be all about horses, with “A Horse Shaped Like a Hammock,” “Horse Rocket Power,” and “A Horse Named Crazy Glue.”
On the site, Seinfeld says that the point of this is to hopefully encourage young kids interested in comedy to get in on the “silliness.”
When I was ten years old, I started watching stand up comedians on TV. I fell in love with them and I’m just as fascinated with stand up comedy today. When I started doing TV, I saved every appearance on every show I did. I thought it might be fun to go through all of it and pick out three bits each day that still amuse me for some reason or another. I’ve also included stuff I’m doing now, and I’ll be adding new stuff as I go. Somewhere out there are ten year olds just waiting to get hooked on this strange pursuit. This is for them. I’m just hoping somehow it will keep this silliness going.
Although there are many clips of Seinfeld on YouTube, many are of terrible quality. Plus I’m sure he has some clips in his personal archive that haven’t found their way on the internet yet.
This isn’t the only internet comedy news of the week – on Wednesday Pandora announced it was adding 10,000 clips from over 700 comedians to it’s recommendation engine.
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Filed under Internet Marketing by on May 6th, 2011.
Not surprisingly, many businesses use Google’s AdSense platform to make money. It has given many publishers a tried-and-true monetization model to fall back on, so they can focus on the editorial side of the business.
For Google AdSense users, does it meet your expectations? Let us know why or why not.
Although Google has been very successful with its AdSense platform, it is known for targeting, primarily, large publishers. For this reason, Lijit Networks is aiming to provide an alternative to AdSense and reach out, specifically, to mid-sized publishers.
The company has provided publishers with audience engagement and analytics tools since 2006, but it added a monetization feature earlier this year. Since Q4 2010, transactions on the advertising platform have grown 74 percent. Lijit also recently closed a $ 10 million round of financing in order to expand its platform and compete directly with Google.
Todd Vernon, the CEO and founder of Lijit, told us that publishers, especially in the mid-sized marketplace, tell them that Google isn’t performing to its users’ expectations.
“What we hear, time and time again, is, ‘when there’s something wrong, I can’t get a hold of Google… they only provide me error messages… I can’t actually talk to a human,’” he said.
Because Lijit is reaching out to a niche market, it believes it can take on the advertising giant.
“At the end of the day, they’re [Google] vulnerable in this area,” pointed out Vernon. “Google’s not known for customer service,” he added.
As for how Lijit plans to take on this endeavor, Vernon said, “We just want to have more relationships with more publishers in niche content areas that we know how to monetize that others probably won’t do as good a job with.”
Do you think Lijit can successfully take on Google?
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Filed under Internet Marketing by on May 8th, 2011.
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